Distinção social : o evento de premiação como uma prática de comunicação

Abstract

This study deals with the organizational event as practice of communication able to grant social distinction to the institution’s events. It discusses the distinction as a relational process whereby strategies, practices and communication devices are developed by social actors and individuals to compete with regards to knowledge and recognition of their distinctive references in the social space. Under an empirical approach, it highlights the institutional event, in award mode, as a device once it implies in identification, classification and distinction practices of social actors. It considers the means of instituting the distinction in the awards event and the likely effects on the social position of the organization correlating to the conceptual, strategic and communicative dimensions of competence and discursive legitimacy. It describes the process of converting the event practice to a device of distinction, taking as an illustration the University Award. The methodology used corresponds to a composition from the emerging paradigm and reflexive sociology of Bourdieu, modeled on the relational paradigm, considering the concepts of habitus, capital and field that structure this scientific research model. One of the main findings consists in the possibilities, potentials and opportunities that herein are indicated as a contribution to a differentiated reading of practices and communication devices in organizational strategies.