A palavra falada em pulsação : produção e recepção dos programas jornalísticos nas emissoras AM, em São Luís (MA)

Abstract

This thesis considers the participation of listeners in news programs of AM radio stations as a cultural practice. It aims to analyze the audience participation in these programs, in São Luís (Maranhão, Brazil). It uses as the main theoretical and methodological axis Cultural Latin American Studies, with emphasis on the "night map" of Martin-Barbero. The concepts of orality and rhetorical dialogue with cultural studies with a view to explain the action of the audience in the dynamics of news programs. It uses of qualitative methodology tools to approach reality: documents, semi-structured interviews and listening daily. Interview 15 participants of the Society Listeners Maranhenses of Radio (TO ADD) and two presenters of news programs. The results show the classification of the audience members and seasonal listeners. In both, the major content in the shares is the life of the city of São Luís. The militants prefer to express themselves through live talks, by telephone, on almost all items on the agenda or introduced by them, in various programs and stations along day. They seek to convince their interlocutors, feel happy to talk and hear her voice, and aim the recognition of the presenters and the audience and they aim merit to conduct debates. Analyses of the field fumes lead to the definition of the militant audience in the following profiles and the corresponding sense made to the radio: encyclopaedic / pulpit; analytical and propositional / parliament; theme / forum; tipster / plaza; set of claims / administration, court, public prosecutor; angry / speaker; Mule / office; political / platform. Seasonal rarely speak only when they are provoked or instigated the subject at hand, the opinions, analyzes and interpretations of thepresenters and listeners. Prevails among seasonal participation through text messages via (ou by means) cell phone. The audience participation occurs in control scenario of stations by business groups, political and economic, religious and governmental. Browsing the "night map", based on diachronic and synchronic movements by moments and mediations, highlights the participation in the formation of a cultural audience practice, tailoring the information fabric of the city.