Práticas de binge-watching na era digital : novas experiências de consumo de seriados em maratonas no Netflix

Abstract

This dissertation aims the analysis of the changes observed in people‘s behavior practice known as binge-watching TV shows at Netflix, company that offers titles for streaming. To understand this, before conducting a survey with eight consumers, property stunted technologies were discussed, as well as online recovering possibilities and the properties of the service itself of the company. After researching on the technical, this research discusses how the shift from traditional reception for digital content reflected in social practices. Authors such as Henry Jenkins (1992), Amanda Lotz (2007; 2014), Roberta Pearson (2009), Chuck Tryon (2009; 2013) and Lisa Perks (2014) are the basis of the theoretical framework. The observation of the public was performed with a combination of methodological tools, of which we highlight the interviews with ethnographic bias and participant observation, to observe the behavior of a group of people identified with the object of study. Finally, we argue that the practice of binge-watching in these new platforms results in greater and more intensive use of the contents, characterized by immersion in the fictional universe, with impacts on individual behavior and consumption habits, generating an asynchronous social interaction.