Efeitos da socialização organizacional, experiências de reforço e locus de controle na motivação e comportamento de coprodução

Abstract

This work is a replication of the study by Büttgen et al. (2012), which was proposed and tested a model that analyzes the influence of SLOC believes (service locus of control), organizational socialization activities and reinforcement experiences, with motivation to coproduce and co-production behavior. The authors of the original study have elected to apply research in a group of physical therapy clinics. In this study, we used a context that also allows the intense process of coproduction between provider and taker: a weight loss program with multidisciplinary care. Translation and adaptation of the research instrument was done, then collecting 140 questionnaires. For data analysis, the method of structural equation modeling with PLS Smart software was used. The same hypotheses were tested, contributing to generalize the findings. The results were partially consistent with those found in the study base, confirming the influence of internal SLOC believes and powerful others SLOC in coproduction behavior, and the importance of organizational socialization activities in motivation to co-produce.