Um novo caminho para a literacia de mídia : uma análise do uso do aplicativo "Você na RPC" no jornal Meio-dia Paraná

Abstract

This dissertation aimed to understand how the field of Communication, and its subdivisions, have addressed media literacy. To achieve this, some excerpts from the Meio-Dia Paraná program on RPC TV and the use of the Você na RPC app were analyzed. The investigation was conducted based on a qualitative analysis, using Bardin's (2011) Content Analysis methodology, which allowed for the categorization of data into three axes: interactivity, participation, and transparency. The theoretical frameworks for this study include Livingstone (2004; 2007), Scolari (2008; 2016), Brites and Pinto (2017), Mihailidis and Share (2019), and Silveira and Morais (2022), which support the historical review of media literacy. Regarding interactivity and participation, the central concepts are those of Jenkins (1992), Richieri (2000), Pavlik (2001), Primo (2008), Kavka (2008), Fechine (2008), and Bressan Júnior (2017). Finally, in terms of transparency, the references for this study are Paul (1994), Kovach and Rosenstiel (2001), Christofoletti (2008), Guerra (2014), Lisboa and Benetti (2015), and Koliska (2015; 2022). The study revealed that the app represents a relevant tool for bridging the gap between the audience and television journalism, enabling interaction through the sending of messages, photos, and videos. However, it was found that much of this interaction is still related to social and entertainment aspects, rather than contributing effectively to the development of more in-depth journalistic content, with media literacy not being employed effectively. A deficit was observed in terms of transparency, as there is a lack of clarity regarding the volume of interactions received, the criteria used for selecting the materials displayed, and the process of news construction is not clear to the public. Therefore, it is concluded that, although the Você na RPC platform has the potential to foster media literacy and promote more transparent and interactive journalism, there are still challenges to be overcome for the process to be effective.