Felicidade e comunicação nos contextos organizacionais : as narrativas discursivas do Grupo Heineken

Abstract

As the song by Tom Jobim and Vinicius de Moraes says, "Happiness is like a feather that the wind carries through the air, it flies so lightly, but it's short-lived, it needs the wind to blow it away". If happiness is ephemeral, how can we be happier? And in professional contexts, which constitute a significant part of our lives, is it possible to promote healthier environments for the happiness of organizational subjects? These were the initial questions that gave rise to this study, in which we aim to discuss what happiness is, understand the correlation between communication and happiness, and highlight how organizations position themselves on the subject, considering discourse analysis (Orlandi, 2009; 2011; 2015) and the practices of the HEINEKEN Group, which implemented a Happiness Board. Our methodological procedures involved a bibliographical survey (Gil, 2002), focusing on discussions about happiness (De Masi 2004; Lipovetsky, 2007; Vanin, 2012; Delfino and Gonsalves, 2017; Ferry, 2018); a documentary survey (Ludke and André, 1986), based on materials made available by the company studied on its institutional portal, its LinkedIn profile and comments made by HEINEKEN employees and ex-employees on Glassdoor; and an one-o-one interview (Barros and Duarte, 2016) with an expert in the field, in order to broaden the discussions. Our findings, based on the analyses conducted, revealed a discourse full of paraphrases and polysemies, which reinforce, through the said and the unsaid, essential elements for the debate on the promotion of employee happiness. We also found opinions from employees and former employees that endorse the company's discursive marks; however, we understand that it is not possible to attest to the genuineness and/or sustainability of the company's discourse through consistent practices aimed at happiness