O sul : estudo sobre a transformação de um jornal impresso no Rio Grande do Sul

Abstract

This research has the general purpose to investigate which substantive selection news values are present in the O Sul newspaper, through a case study, and to observe the transformation of the publication during the period in which it circulated in print, from July 2001 to April 2015. The specific objective is to analyze the newspaper's bet on the opinion column, noting how the news values are represented on the covers and column of the journal. The methodological path followed started from an analysis of the content offered by the newspaper in nine editions, comparing its covers with the material of the columnists. The results show that the Rede Pampa de Comunicação newspaper, published in Porto Alegre, invested in the strategy of uses of the show to attract audiences, and it promoted innovations that most resemble inventions, such as the elimination of editorials, and the use of the full stop in tittles. Among the research findings, in addition to punctuation, O Sul presented a profile that resembles 19th-century newspapers, compiling news published by other newspapers and also those already available on the internet, without investing in its report. The newspaper, whose title makes clear a discursive strategy strongly linked to the region in which it operates, gave preference to national and international affairs, completely abandoning geographical proximity as a substantive selection news value. This work concludes that O Sul newspaper disregards the agreement it has with the reader through ist own title, such as the absence of local news on its covers, and abandons the proximity news value, causing geographical territoriality to pass to be a conflicting issue right after the first editions. The search for distinction through columnists shows that the newspaper had a contradictory posture, evidenced in its transformation. As the number of columnists increased, O Sul began to considerably reduce its investments in its own and local articles, no longer making sense to the reader, who already had access to abundant opinion material on the internet