As organizações como (re)construções discursivas : as interações possíveis na ambiência digital

Abstract

Our research objective is to accredited hospital organizations, aiming to analyze the organizational discourses of hospitals with international accreditation by the Joint Commission International (JCI) that emerge in the digital environment, especially in their sites / portals; discussing the possible occurrence [or not] of some discursive intention relationship that would legitimize Joint Commission International (JCI) accreditation; and to investigate how these organizations (re) construct themselves discursively from the interaction mediated by the computer. In order to meet these objectives, we used the communication conceptions of França (2006) and Wolton (2010), to understand the interaction levels of Primo (2011, 2013) and the interaction dimensions proposed by Oliveira (2016), elements of the philosophy of language of Bakhtin (2011, 2014) and to the theoretical-methodological approach of Charaudeau (2007; 2008). Scroferneker, Amorim and Oliveira (2016), subsidized our understanding of organizational and organizational communication and Fairhurts and Putnan (2010), on the conception that organizations constitute as discursive constructions. Santaella (2006, 2007, 2010), Lima (2008), among others, supported our discussions / reflections on digital environment / communication, media / social networks and mediated interactions. We selected the Hospital of Clinics of Porto Alegre (HCPA), accredited in 2017 and considered as a Reference University Hospital, as a case study. Considering the dimensions suggested by Oliveira (2016) and the interaction levels of Primo (2011), we identified an informational posture by the HCPA when interactions analyzed on Facebook and Twitter platforms. Likewise, we note that the Hospital legitimizes and (re) affirms in its site / portal the speech seeking to approximate its values to the requests of the accreditation organization.

Nuestro objeto de investigación son las organizaciones hospitalarias acreditadas, teniendo como objetivos analizar los discursos organizacionales de hospitales con acreditación internacional por la Joint Commission International (JCI) que emergen en el ambiente digital, especialmente en sus sitios / portales; discutir la posible ocurrencia [o no] de alguna relación de intención discursiva que legitime la acreditación de la Joint Commission International (JCI); e investigar sobre cómo estas organizaciones se re-construyen discursivamente a partir de la interacción mediada por el ordenador. Para atender a estos objetivos recurrimos a las concepciones de comunicación de França (2006) y Wolton (2010), al entendimiento de los niveles interacción de Primo (2011, 2013) ya las dimensiones de interacción propuestas por Oliveira (2016), elementos de la filosofía del lenguaje de Bakhtin (2011, 2014) y al enfoque teórico-metodológico de Charaudeau (2007; 2008). (2006), sobre la concepción de que las organizaciones se constituyen como construcciones discursivas. Santaella (2006, 2007, 2010), Lima (2008), entre otros autores, a su vez, apoyaron nuestras discusiones / reflexiones sobre ambiente / comunicación digital, medios / redes sociales e interacciones mediáticas. En cuanto a las dimensiones sugeridas por Oliveira (2016) y los niveles de interacción de Primo (2011), identificamos una postura informacional, por parte del HCPA, cuando las interacciones analizadas en las plataformas de Facebook y Twitter. Igualmente, observamos que el Hospital legitima y (re) afirma en su sitio / portal el discurso buscando aproximar sus valores a las solicitudes de la organización acreditadora.