O caráter educativo da práxis de relações públicas : uma leitura humanista da atividade

Abstract

The study presents the convergence of the communication and education fields (MARTINBARBERO, 2014) to understand the dimension of a professional practice in the society. The theme is the praxis (VAZQUEZ, 1977) of Public Relationships, being delimited by the humanist reading and the educational character, on the assumption that the communication teaching can influence the actions practiced in the professional fiels. Besides this, the area can portray an union between the educational and communicational acts for the society. The main goal is to comprehend the possibilities of an educational character in the Public Relationships praxis, in the humanist perspective of the formation. The theoretical reference covers the praxiological dimension of the academic and professional field, through the Bourdieu Sociology (BOURDIEU, 1983, 1996, 1997, 2007), and considers the contributions of the humanist education, contemplated by the notions of human practice reproduction (BOURDIEU; PASSERON, 2014, the educative act (CABANAS, 1995) and the humanistic formation (FREIRE, 2013). In addition, it discusses different theoretical aspects of the Public Relationships practice: the excellence studies (GRUNIG, 2003, 2011, 2013), the political function (SIMÕES, 1995, 2001, 2009) and the critical and humanistic theory (PERUZZO, 1986, 1998, 2013). Teachers of the activity, that coordinate the Public Relationships graduation courses in Rio Grande do Sul, were consulted for being opinion leaders. The adopted methodological strategy is the hermeneutics in depth (THOMPSON, 1995) and, to achieve an interpretation and reinterpretation, contextualize the doxa by the legislation that regulates the Public Relationships. The socio-historical analysis of the communication teaching (MOURA, 2007; OLIVEIRA, 2007) is added to the Minimum Curricula from 1969 to 1984, in addition to the National Curricular Guidelines (BRASIL, 2002, 2013). For the formal discursive analysis of the statements of the course coordinators, uses the technique of Content Analysis (BARDIN, 1977). The results obtained show that the educational character of the Public Relationships praxis is directly related to its action – the relationships can be educational acts – and, potentialized by the humanistic reading, can promote the rethinking of the activity teaching in society.