Privacidade e proteção de dados pessoais na sociedade da informação : profiling e risco de discriminação

Abstract

The present paper seeks to face the thematic of the right to personal data protection on the scope of the Brazilian legal system, emphasizing on the profiling figure. The paper starts on the construction of the right to privacy and its mutations in face of technological advances, especially on the information and communication technologies. With that it faces from the firsts formulations of the right to privacy, as a right to be let alone, until it’s most recent formulations, as a right of each individual to control its own private information. After that, it analyses the north-american personal data protection system, housed on the figure of right to privacy, as well as the European personal data protection system, based on laws of European Union level. This analysis suits so that both systems can be used as reference for the study of the thematic on the Brazilian legal system, observed the due alterations to fit this legal system. In the end, the present paper faces the thematic of personal data protection on the Brazilian legal system, focusing on the profiling, with consists in a personal data treatment tool that figures between the ones that offers the hirer risk. Recognizing the fundamental character of the right to personal data protection, including in the Brazilian juridical system, the paper demonstrates the importance of the observation of personal data protection principles – as the transparency, the purpose and the consent – on the utilization of profiling mechanisms. Only this way it’s possible to conform the treatment of personal data with the rights of the data subject.