Carro não se constrói, compra-se : o empreendedor brasileiro na indústria automobilística entre os anos 70 e 90

Abstract

The thesis that follows, aimed at analyzing the Brazilian automobile industry between the 1970s and 1990s from the analysis of business development John Gurgel, Aldo Besson and Iltemar Gobbi and its companies, Gurgel Motores SA and Aldo Auto Covers, later renamed Besson , Gobbi SA the starting point was the realization that the automotive industry plays today a central role in the Brazilian economy. So, we tried to identify the strategies that have enabled the development of these two automobile companies of national nature, its growth ambitions and the way they related to multinationals, this industrial branch, installed here. High taxes that protected the Brazilian industry in the years 70/80, allowed the emergence of dozens of small manufacturers over the proposed period. However, the economic imbalance of the eighties, demanded immense creativity of these entrepreneurs, who started the 1990s with an economic opening that exposed their markets and companies for competition with imports. From this, we fix its technological developments and innovation capabilities as a central means for understanding their realities and potentials. Methodologically, this thesis was based on bibliographic analysis and primary documents, combined with several interviews with people involved in the issue, and others performed in various news programs.