Comunicação e pós-modernidade : estudo das imagens não-comerciais na sociedade contemporânea

Abstract

Starting by the introduction of noncommercial Imagens and its role as a means of Communication, we propose the study of these Images and its relation with Postmodernity. In a scenario where consumption is increasingly criticized, and social and environmental issues take a prominent place in all media, we are interested in pointing out the use of graphic design as a means of transmitting messages that are not intended to sell any product or service. Thus, from the theoretical endorsement of notions like Communication, Image, Graphic Design, Advertising, Propaganda, Consumption Society, Imaginary and Postmodernity, brought about by authors such as Hohlfeld, Martino and Fran/a, Meggs, Hollis, Bigal, Gomes, Baudrillard, Silva and Maffesoli, we seek to relate noncommercial Images with Post-Modernity, concerning its characteristics and peculiarities. Therefore, we use Comprehensive Sociology as a guideline for this qualitative research, in which, based on these theoretical data, we analyze six graphic posters representative of our object of study. At the end, we point out evidence of similarity between their features, which lead us to confirm the relation between noncommercial Images and the advent of Postmodern Society.