Em vários lugares ao mesmo tempo : a transmídia a partir de pesquisas brasileiras e seus processos criativos

Abstract

This study addresses the Brazilian research on transmedia, defining the concept based on theoretical references such as Marsha Kinder (1991), Henry Jenkins (2009) and Carlos A. Scolari (2008). By presenting an analysis of six academic studies: two theses and four dissertations that address transmedia and propose transmedia creation and/or design models of transmedia creation. This research discusses the term "transmedia" and its possible meanings through different approaches. The general objective is to understand the focus of research on transmedia in order to capture the scenario of Brazilian research on the possible proposition of creative processes, as well as understanding academic research in the area. The methodology used is based on a qualitative bias, with some moments of discussion about the data collected, such as a reflection about the incidence of productions of a certain orientation over time and also about the areas of concentration of the work, since this is a transdisciplinary theme . Based on initial bibliographical research, the content is organized with criteria inspired by Content Analysis (BARDIN, 2011). As research results, it is understood that transmedia creation, due to its transdisciplinary characteristics, demands processes of collective construction in which issues of cohesion, coherence and continuity must be considered, with planning that considers production as an unfinished work