As narrativas de viagem nos canais do youtube : o olhar da comunicação na transmissão das experiências turísticas para a dinamização dos imaginários das cidades

Abstract

Youtube is the most growing platform in the world, channels are narrated and segmented by users called youtubers. The narratives that are told through vídeos about travels, make people Desire for the same tourist experience. And then, generating a relationship of seduction and magic feelings while they are watching them. Now a days, the culture industry are introducing the New marketing and social trends. As the same, the virtual world has became the most influencial way os communication through the thecnology, where It is possible to tease the production senses and symbols Exchange. Can be said that the devices build and motivate the show, which intensifies every day and transmutes the reality in symbolic, fetish and illusory transition. Based on the notions of Gilbert Durand about anthropological path and Fábio La Rocca about the imaginary of cities, it is intended to emphasize the general objective of the search: to understand how tourist experiences are transmitted on YouTube through travel narratives, influencing the dynamism of city imagery. With this purpose, Laurence Bardin's Content Analysis technique was chosen as a methodology, following the three stages of pre-analysis, material exploration and treatment of results based on inference and interpretation. As part of this study, were analyzed the tourism channels with the largest number of subscribers: Danielle Noce, Estevam pelo mundo, Chata de Galocha and Tata Estaniecki. Later two videos from the channel were selected, transcribed and analyzed. The considerations for this dissertation were surprising, because during the investigation it was noticed that the involvement doesn’t start from the travel narratives as products of the tourist experience and the reported enchantment, but from the narrator performance, who uses his personality, the communication strategies as an influencer, potentializer and imagery dynamizer.