The winter is coming : a Social TV entre Brasil e Portugal através de Game of Thrones

Abstract

The postmodernism and the cyberculture transformed the way individuals relate too, not only among themselves, but also with the media. In this context, TV appears in a prominent position, either by digitalization or by the recent profound changes, especially regarding the program schedule. While some authors believe that the model of broadcasting is moving towards extinction, Social TV has shown that watching a program while the other still relevant, since the conversation about them on social networks. In this way, this research proposes to conduct a content analysis about the publications made on Twitter and Facebook, in Brazil and Portugal, around three episodes of Game of Thrones. With the objective to further the investigation on the concept of Social TV, we starts from the thesis that such a phenomenon amplifies the social bond, extending between the users that connect to unknown through the tastes, and the creation of a bond between vehicles, television and social networks.