Polêmica no ar : o caso Borregaard (1970-1975)

Abstract

The dissertation looking for to understand the installation process, the production and failure of the Norwegian company Borregaard in southern Brazil in the 1970's. Inside the incipient industrialisation Brazilian context, the pulp producer company decides to expand from Scandinavian production to Guaíba town in Rio Grande do Sul state; become the largest producer of pulp in the world. This process involves a migration of Scandinavian workers to the area, as skilled labor, along with their families, modifying and impacting the local reality. Important to note that in addition to bibliographic historical sources, be used Oral History to contextualize the period. The narratives presented here were fundamental to understand how these immigrants are connect to the local culture, and help to understanding of why the company of Norway was not successful with its plant in Brazil. It concluded also that Borregaard faced a strong campaign against to stay in the state, mainly because of environmental issues and cultural differences that separated the country of origin of Brazil dictatorial in the 1970's. To understand the whole process, this dissertation analyzes the context of the two countries in this period, the immigrants, local media, the political influence of this industrial project and its social consequences.