Educação e sustentabilidade : novos princípios para o mercado em uma reserva extrativista

Abstract

The research seeks to analyse the relationship between the market in the way it presents itself today and the new principles of consumption, from a movement known as Slow Food. This study proceeds in order to show how, in both cases, the market organized by liberal capitalist logic and the market for green products, based on sustainable principles, are in an action strategy for the insertion and recovery of products in local markets. It must be considered , in relation to action strategies that, although the market receives criticism from liberal political-economic and ecological aspect, it also structured through the discourse of sustainability, which is already constituted as a fact in the early years of the 1970s, establishing itself from the Meadows Report and the term "eco-development". Thus, some key concepts will be exposed to a better understanding of what this research suggests. One is the concept of sustainability, much touted by economic policy today. It will be seen how much there is in this ideological concept and at the same time, in a less radical line of thinking, as it can lead to solutions more or less urgent problems, specifically when dealing with environmental issues and natural resource. However, it is an indication that, even so, such a sustainable approach of the economy always rests with the weakest and poorest and with the most severe charges for them. From this, seeking a new meaning to the concept sustainable will show how the Slow Food movement acts and at this way will be defended a market for green products different from the liberal, regulated and sustainable market, that most of the times it is just a slogan, since the chain of production based on sustainable principles has all its steps supported by the same principles.