A programação informativa de rádio sob as lógicas da cultura da velocidade, da noção de fluxo e da múltipla temporalidade

Abstract

This study focused on the analysis of informative programming from the radio stations CBN (São Paulo), Gaúcha (Porto Alegre) and Gazeta (Santa Cruz do Sul). The problem of the research, therefore, was to understand how the broadcasters define their informative programming, in view of three fundamental concepts: the immediacy culture; the concept of continuous flow; and the multiple temporality. The general objective of this study was to analyze these phenomena in the definition of informative radio programming, currently. There were two specific objectives in this research. First, conduct a study of informational programming in the three radio stations, trying to define the elements that characterize them. The research also aimed to verify the influence of Information and Communication Technologies (ICTs) in the broadcasters programming. To understand the informational programming in the context of the globalizing capitalism and the radio as a cultural industry, we chose to study the Political Economy of Communication as a theoretical perspective, by considering it the most appropriate to account for the research problem, because the PEC emphasizes the fundamental forces of the market and work processes, from a critical approach of capitalist society. The methodological strategies used to investigate radio companies operation processes were three. Through observation of production routines within newsrooms. And yet, in an articulated manner, we used opened interviews and programming hearings of broadcasters to know how to define the schedule for the same. The final considerations conducted to a convergence of these phenomena in order to characterize the studied radios