Alienação e reificação na indústria cultural e internet

Abstract

This dissertation has the general objective analyze how the process of alienation and reification happens from the cultural industry and internet, considering and presenting the respective differences and similarities. As specific objectives firstly will be presents the philosophical concepts of alienation and reification, secondly will be analyzed and traced the differences between the mass communication, cultural industry and internet. Thirdly will be presented the Kantian concept of enlightenment as antonym of alienation and reification studied here, after that, this investigation progresses to specific alienation strategies and democratization of the mass communication. Finally, will be realized the reflection regarding three scopes that bring us different ways to evaluate whether cultural industry and internet are clarifying or alienating the masses. Evidently this is a thematic dissertation that passes by several authors and texts, mainly on the internet are cited several extreme contemporary authors, but as a fundamental core have the following books: Dialectic of Enlightenment by Theodor Adorno and Max Horkheimer published in 1947, What is cultural industry by Teixeira Coelho published in 1980 and Critical Theory Cultural Industry by Rodrigo Duarte published in 2003.