Comunicação da escola com família : uma análise crítica da jornada escolar

Abstract

Family involvement is pivotal for a student's academic success and should be pursued throughout their educational journey. This collaboration depends on effective communication, grounded in the principles of responsibility, trust, and transparency, with the school playing a crucial role in ensuring the means for this to occur. To explore this dynamic, a study of the user journey at three key stages - before, during, and after a student's entry into the school - will be conducted during the 2023 academic year at Colégio Israelita Brasileiro in Porto Alegre. The aim is to outline the architecture of school communication at these stages and the connection opportunities provided by the school, offering critical insights to enhance this essential process, which is responsible for promoting effective family participation in the student's school life. Beyond analyzing the effectiveness of the means used, this research's major contribution is to view the educational journey from a communication perspective as a circular process to increase benefits and reduce losses in the school-family relationship. Drawing from Marshall McLuhan's Media Ecology theory (1967) as a basis for evaluating how communication media shape human perception, culture, and society, and emphasizing that the way we communicate is as important as the message itself, we will proceed to the contributions of Henry Jenkins' convergence theory (2006), which underscores the importance of participatory culture and converging media, suggesting schools can leverage multiple communication platforms to foster a more inclusive and bidirectional dialogue with families. This is concluded with the vital insight of the attention economy, explored by authors like John Beck and Thomas H. Davenport, addressing the competition for attention in an information-saturated world, indicating that schools need to develop effective strategies to capture and maintain family attention.