Aspectos psicossociais da criatividade em profissionais de comunicação

Abstract

This study was carried out with the Career Development Studies Group in the area of concentration in Social Psychology, of the Graduate Program in Psychology at the Pontifical Catholic University of Rio Grande do Sul. Its main objective was to identify the relationship between psychosocial aspects of creativity, job crafting, work engagement and stress in communication professionals. It is a descriptive research, with a quantitative approach and cross-sectional data collection, developed in two studies. The first one was a systematic review of the literature produced between 2002 and 2018, available on the EBSCO, Scopus and Web of Science databases and sought to elucidate constructs related to creative selfefficacy since its conception. The search was conducted in English, Portuguese and Spanish, with the descriptors "creative self-efficacy" and excluded terms such as "school" and "students". This study included: empirical articles, with peer review, related to creative selfefficacy in professionals, written in Portuguese, English or Spanish. After applying the criteria, 35 quantitative empirical articles with different professionals and organizations were analyzed. The results reveal 25 promoters and 17 consequent of creative self-efficacy among personal, organizational and team variables. The study allowed highlighting the role of individual variables in promoting creative self-efficacy and the strength of the relationship between this variable and creativity and innovation as a consequence. It also highlights the lack of Brazilian and Portuguese studies that meet the inclusion criteria (empirical, with samples of professionals and that have creative self-efficacy as the focus of the investigation) applied. It is concluded that there is still a need to develop theoretical and empirical studies in order to solve this gap. The second study, a quantitative design, took place from the application of an online questionnaire, answered by 152 communication professionals with more than 18 years, with at least one year of professional experience and six months in the same organization.