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PUCRS
Digital Library of Theses and Dissertations
TEDE PUCRS
Browsing by Author
Reis, Ewerton Gonçalves
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30-Mar-2010
O valor da marca a partir do conceito de brand equity baseado no consumidor : mensuração através da escala multidimensional em ocasiões de compra e consumo simultâneos e não-simultâneos de um produto
Reis, Ewerton Gonçalves
Espartel, Lélis Balestrin
Programa de Pós-Graduação em Administração e Negócios
Dissertação