Schadenfreude : o enquadramento da rivalidade no agendamento da dor do outro

Abstract

Emotion ceased to be a marginal concept to occupy much of the recent literature in Social Communication. Within journalism, it generates revulsion, attraction, and, especially, uncertainties about its real function. What seems incontestable, however, is its constant rhetorical use in the construction of discourses. In this present research, we must investigate the discursive construction of the concept of football rivalry through emotions. In particular, the use of Schadenfreude, the joy with other's failure, as a constituent element of sports narratives. As an object, we will look at the "cheering narratives" of the Gremista GZH and Colorado GZH applications, where journalists stand next to the audience to whom they direct their messages, as opposed to conventional radio and press narration. For this investigation, Discourse Analysis (AD), based on the concepts of Charaudeau (2004a; 2004b; 2015) and Pêcheux (1990; 1995), will be adopted as a procedure in order to identify discursive visions, the addressee idealized by the enunciator and references to the rival. As a methodology, Depth Hermeneutics (HP) will be adopted as assigned by Thompson (2011). This work is based on the journalistic concepts of McCombs (2009), Traquina (2000; 2008) and Wolf (2012), socialsports of Caillois (1990), Damo (2002; 2015), Elias and Dunning (2000), Helal (1990, 1997, 2001) and Huizinga (2010), and psycho-socio-anthropological about Emotion of Damásio (2000), Ekman (2011), and Rezende and Coelho (2010).