O uso das redes sociais na internet como instrumento de trabalho : desafios aos direitos de personalidade dos trabalhadores

Abstract

The enactment of Brazilian Federal Constitution of 1988, raising the dignity of the human person to the status of principle and north, launched a major paradigm shift, influencing even the Civil Code, which, by failing to attend the needs of modern society, was also unable to meet the speed of social and technological changes that have defined the last century. Thus, the influence of the Federal Constitution and the fundamental rights was also noted within private relations, ensuring their effectiveness in private relations – necessary considerations to understand the dual role of personal rights: at the same time it preserves their private origin, it are recognized as fundamental rights, so that the collision between the personality rights demands a balancing test: adequacy and reasonableness. Applied to labor relations, personality rights gain new nuances and renewed strength, because is added to their character of indispensability and unavailability a set of Labor Law principles (although the private autonomy , especially during twenty-first century labor relations, cannot be disregarded).In this context, Internet represents a new challenge because it origins are based in values such as freedom and collaboration, such as in the context of social networks sites, allowing to the social relations a new environment in which they can be developed, which is so familiar to younger generations of workers. When used as working tools, the digital social networks creates new challenges to protection of personality rights: identity gains a new way of development; the right to life and physical and mental integrity suffers damages caused by often unknown offenders; the right of speech and expression of ideas is, at once, free and extremely limited; the increasingly fragile honor; intimacy and privacy are in an accelerated process of transformation and redefinition; and, finally, the moral rights of author are demanding a new conformation which preserves it survival in the digital environment. In the midst of so much uncertainty, the employer regulation has emerged as an effective alternative of autoregulation, preventing damages and solving conflicts, especially when it is set up on the assumptions of business ethics.