@PHDTHESIS{ 2020:1045443291, title = {The dynamics between innovation and internationalization for SMEs : six case studies' analysis of their strategic decision-making process}, year = {2020}, url = "http://tede2.pucrs.br/tede2/handle/tede/9382", abstract = "Globalization movements have expanded the borders of markets for firms from all over the world (CZINKOTA; SAMLI, 2007), fostering new business opportunities and challenges but also increasing the level of competition for global players as well as firms entering new markets (LOVE; ROPER, 2015). Small and medium enterprises have different characteristics and face different risks compared to larger multinationals in their internationalization process (NASSIMBENI, 2001). Academic literature has demonstrated that there is a strong and positive link between internationalization and innovation activities of SMEs (GOLOVKO; VALENTINI, 2011; LOVE; ROPER, 2015), and these strategies are closely related to firm’s survival and competitiveness (REN; EISINGERICH; TSAI, 2015). Studies in the areas of international business and international marketing have been quantitatively measuring the impact of these two strategies, sometimes exploring how internationalized SMEs have more access to diverse sources of knowledge that lead to innovation insights and other times demonstrating how innovative companies self-select to enter different markets, increasing sales volumes and distributing the innovation costs. However, innovation and internationalization studies still lack substance (REN; EISINGERICH; TSAI, 2015), and have not explored their dynamics specifically observing their decision-making process. The objective of the present work is to comprehend the nature of interaction between internationalization and innovation decisions, as growth strategies for medium companies. A multiple case study of six Brazilian SMEs have been developed in an attempt to comprehend how these firms consider the relationship between innovation and internationalization and how they make these strategic decisions (proactive, deliberate and formal or reactive, problem-solving and flexible). The analysis of the results presented twelve propositions highlighting several important aspects such as when innovation and internationalization are considered related, firms can adopt a different strategic decision-making process for each of them, deliberately chasing after exports and reacting to innovation needs, for example. Firms’ strategic decision-making process evolves from reactive to proactive, if the firm perceives practical benefits from the strategy adoption and develops a global mindset. Also, it can use a formal and deliberate decision process when establishing long term goals and shift to a more flexible and adaptable style to solve unseen situations after the strategy implementation. This thesis aims to contribute to the understanding of this dynamics and decision process in SMEs so that these firms can make more efficient and informed decisions, increasing their competitiveness and survival in domestic and foreign markets.", publisher = {Pontifícia Universidade Católica do Rio Grande do Sul}, scholl = {Programa de Pós-Graduação em Administração e Negócios}, note = {Escola de Negócios} }