Para além de bordadeiras : a representação feminina nos periódicos jornal das moças e modas e bordados durante os estados novos (1937-1945)

Abstract

The authoritarian regimes, as the Estados Novos from Brazil and Portugal, have speeches and political projects aimed at women in order to establish their roles only to private life. This research has the objective of comparing the representation of women in the feminine magazines Jornal das Moças, from Brazil, and Modas e Bordados - Vida Feminina, from Portugal, during the Estados Novos; period of each country from 1937 to 1945. Therefore, this work contextualizes the regimes of Getúlio Vargas and António de Oliveira Salazar, as well as the history of these feminine magazines. Based on the press as a central source of analysis, this work has the pretention to investigate the social roles established for women according to these magazines. Lastly, the research proposes a comparison between the regimes and the magazines to understand the effect of this production in society, specialty for women.