Rituais corporativos como comunicação e suas relações com cultura organizacional : um estudo no centro corporativo das empresas Randon

Abstract

The present study points to the importance, in the management processes, the role of rituals in the development / strengthening of the organizational culture. Specifically, the research identifies, characterizes and analyzes relationships between rituals and the strengthening of the organizational culture in the company taken as object of this study. Taken well as rites, rituals constitute communication actions that lead to the dissemination and maintenance of culture and serve as a means to guide corporate routines and can be seen as a way of promoting integration. With different connotation than in cultic environments, corporate rituals indicate participation in an institutional system, encompassing a set of beliefs and values which govern behavior. They also try to take communication function, recognized today as vital in contemporary companies. The theoretical basis presents a screening on anthropological studies with relevance to authors such as Radcliffe-Brown (1978), Van Gennep (1977), Turner (1974), Segalen (2002), Srour (2012), Deal & Kennedy (1983) and Beyer, J. & Trice, H. (1984), Durkheim (1986-1989). Understood simultaneously as a concept and an analytical tool, the ritual is the basis for a large and multifaceted field of study within anthropology and applications outside the discipline, mainly as an organizational communication process. The investigation of corporate rituals occurred in a case study based on ethnographic and technical perspective, from a sustained typology by Radcliffe-Brown authors and Beyer & Trice. The unit of analysis is the Shared Service Center of Randon Companies. The data collection took place with the use of participant observation, semi-structured interviews and analysis of documents. It was undertaken on the data collected, the categorical analysis proposed by Bardin (2009). The main results, we can point out that the rituals are foundational elements for the development, qualification and strengthening of organizational culture and promote the legitimacy of values, primarily through workshops, practiced in small groups and, second, in groups larger. Another aspect to highlight refers to the elements that spread the corporate culture, based on the life history of the founder, disseminated in sociocultural rituals and existing in the work ritualistic. From this perspective, the defined set of rituals and developed in the implementation of CSC, reinforces the administrative and organizational dimensions and socio-human relating to meetings and integrative activities. In other words, they come to assert as valuable strategies used in legitimizing the culture that the corporation intends to perpetuate.