Comunicando para comunidades de baixa-renda : decodificando conceitos urbanos

Abstract

This work details the characteristics of communication between technicians of municipal housing department of Porto Alegre city, capital of Rio Grande do Sul, and the residents of low-income communities. The research aimed to find out how these communities to receive information about the projects implemented by housing policy and the level of efficiency in the communication process used by the architects of the government. To understand the problem of social exclusion of lowincome communities, due to the difficulty of understanding the technical language was used as the method of content analysis, performed from the data survey conducted by questionnaire and interview techniques, applied from focus groups with community residents of Allotment Vale do Salso and Residential Nova Chocolatão.Community leaders were heard through interviews with open questions. The inquiry also included bibliographic and documentary, which contributed to the theoretical production. Taking as reference the precepts contained in the Educomunicação of Paulo Freire and on the Folkcomunicação of Luiz Beltrão, it was concluded that the importance of community participation transcends constitutional issues by highlighting popular knowledge as the strongest element of expression of civic conscience. The results evidenced the importance of the human referential communication processes, reflected in the dialogue between the communities of low-income and architects responsible for the design of social housing in Porto Alegre. When considering the urgency of this review process, from the perspective of the beneficiary communities, this research reinforced the role of the architect, not only as a developer home but as a social agent promoting citizenship