Comunicação e imaginário : Getúlio Vargas nas redes sociais

Abstract

In an era of technological and symbolic changes, the postmodernity finds his fervor. In this, the archaic and technological development come into synergy, the time returns and, therefore, the myths are present today, telling stories and behaviors, giving rhythm to life and integrating into the everyday. In this era, the world finds itself and enchants itself again, the vertical becomes horizontal and social ties are not merely soil and blood, forming symbolic and emotionally. It is in this context that we understand the presence of Getúlio Vargas in social networks. For that, we enter the story of the former president and the communication actions developed in their governments. We seek to work references theoretical notions of myth and imaginary. We researched the development witnessed in the digital age, where the age of mass culture becomes the era of digital culture. We observe the convergence of medias and the role of technology, internet and culture in such transformation. The Internet becomes and ceases to be seen exclusively as a means, where the messages transiting from only one sender to one or more receivers. In this context, social networks become our squares. This is where the tribes meet, interact, talk, agree or disagree. That's where social ties now exist, or are strengthened. Brazilian society is in social networks and Getúlio Vargas too because, between conversations and interactions, imaginarys are shared and nourished, myths are revived, stories are told, and daily life is told and observed. It is in these squares (villages), which groups (tribes) who enjoy or repudiate the former president meet. Getúlio Vargas is characterized as the totem of these tribes, worshiped and stoned. Manning is a generous look, seeking common knowledge to understand the different perspectives on the object of our study, we analyzed these tribes, we understand their views of reality and their emotions, presented in their publications and talks