A educação continuada na constituição da pessoa do gestor em marketing contemporâneo

Abstract

The contemporary view of skills for work emphasizes the development of "being", "doing" and "knowing", i.e., to have theoretical knowledge does not mean to be competent. Given this approach, this thesis aims at contribute to the improvement of the education at lato sensu post-graduation in marketing, aiming at the development of the contemporary marketing manager to perform a good job. Good work is the exercise of an activity that spans excellent technical quality, which is delivered with ethics and environmental responsibility. It also has to be engaging and pleasant. To achieve this goal, theoretical knowledge was sought in different fields of knowledge, establishing a dialogue with authors of the multidisciplinary field of education, positive psychology, business management and marketing. In order to further investigate, there was an empirical research with academic coordinators of most traditional marketing post-graduation courses in Brazil's as well as in-depth interviews with marketing managers graduated in these courses. The data analysis allowed tracing the route of learning in contemporary marketing manager. It also allowed the identification of elements that constitute the construction of their knowledge. The final considerations of the study emphasize the importance of improving social and emotional abilities of students and professionals to reach higher levels of personal achievement, success in career and to perform a good job