Sendo engraçado e persuasivo : um estudo sobre as inferências do humor retórico

Abstract

This paper aims to describe and illustrate the general inferential theories within the semantic-linguistic internal interface, and highlight the humor as a cognitive benefit, especially when this is done through the use of rhetoric elements. The main object of this research is to study the inferential process, which resulted comic effects inside a mass media channel, as TV or internet. The theoretical framework focuses on the theories about inferential processes and rhetorical communication theories according to the External and Internal Interfaces Metatheory, developed by Costa (2008/2009), so this work uses the external interface Language / Cognition / Communication to build the survey. Thus, the interfaces are based on Grice's Inferential Theory of Communication and the Theory of Implicatures (1957/1975), the Relevance Theory by Sperber and Wilson (1986/1995/2008), the Theory of Generalized Conversational Implicatures by Levinson (2000), the Dialogue Theory by Costa (2008/2009/2010). This dissertation also considers the elucidation of the rhetoric usage from the point of view Reboul (2000) and the mass communication explanation according to Marshall McLuhan. Through the interfaces, it is possible to describe, illustrate and study the phenomenon of rhetorical humor in the Brazilian media.